Project report on rural marketing strategies of fmcg products

Real business change is not achieved by changing the organisation structure. This enables some latitude in determining how the outcomes are achieved - what technology, process and process outputs are used - so that stakeholders have a sense of purpose.

These developments may warrant a re-appraisal of the scope and quality of food management strategies that seem prone to failure in the face of shocks in either direction. Through this initiative more than one crore 10 million consumers were contacted directly in more than 28, villages across these three states in This decline in food prices during August to June [ - 2.

As per the 3rd advance estimates of the Ministry of Agriculture, production of spices recorded a growth of First, the unusually low and delayed seasonal upticks in vegetables prices coincided with larger than usual arrivals in mandis which did not get contemporaneously picked up by agri-information alerts.

A depreciation of the Indian rupee by around 5 per cent relative to the baseline could raise inflation by around 20 bps inwhile producing some positive impact on net exports and growth. The increase in prices of these items is to a large extent likely to be offset by declines in post- GST goods prices — particularly those in the household goods and services sub-group and personal care and effects as well as in select food sub-groups such as spices and pulses.

That the Cabinet Office should be seen to prevent Central Government departments, or local authorities, from discharging their responsibilities is clearly unwise both politically and in terms of maintaining managerial accountability.

Project Report on Rural Marketing

The number of products or SKUs they carry is restricted to about Traditional art forms such as puppet shows and street plays or creating awareness through village panchayat members can prove to be fruitful.

Assessing and addressing how the changes will affect people. The cumulative impact was that headline inflation plunged to 2. The precipitous decline in food prices appears to have overwhelmed supply management efforts, despite the fact that the downshift in momentum commenced as early as the second half of and continued well into the first quarter ofaffording lead time for course corrections.

Input costs tracked movements in international commodity prices, while wage growth in the organised and rural sectors firmed up modestly. Alf Oldman and I had a meeting with the Cabinet Office on 1 July at which we were informed of plans to introduce new framework agreements to cover consultancy and executive interim requirements.

This confirms the vulnerability of the Indian economy to exogenous shocks, viz. Forstructural model estimates indicate that real GVA may grow by 7. The GST was rolled out in July Operation Harvest endeavoured to supplement the role of conventional media in rural India and, in the process, forge relationships and loyalty with rural consumers.

As such, it is not expected to have any significant impact on CPI inflation. This technique involves replacing costly raw materials with cheaper ones, without sacrificing quality and functionality. Prize for best displays are announced to motivate the dealers.

Although these forces continue to drive a wedge between actual and projected inflation in terms of levels, a directional alignment is gradually occurring since July Chart II. The module follows a three-step process, starting with awareness, moving on to consumer engagement and finally retail contact.

With low disposable income products need to be affordable to the ural consumer most of whom are on daily wages. After years of growth primarily from the urban markets, the FMCG companies have now realized that India lies in its rural villages.

Hindustan Lever Limited has a distribution network which is one of their key strengths that helps them reach their products across the length and breadth of our vast country.

Since TV has raised the aspirations of the rural customer to make him demand for the product from the local shopkeeper, who in turn buys from the feeder market, hence distribution up to the feeder market and Mandi is essential.

These efforts have re- sulted in making India's rural economy comparatively more vibrant and prosperous. Products should be built or modified to suit the life style and needs of the rural consumers. And, at the outset, involving the right people in the design of the engagement plan itself.

Household goods and services; pan, tobacco and intoxicants; health; recreation; and clothing and footwear sub-groups also rose. Assuming that the momentum in the food prices in the coming months is in line with the average of the past five years, headline inflation may turn out to be bps above the baseline.

If this exercise proves scalable, HUL plans to roll it out across the country over the next 12 months. In the RBI, efforts are underway to develop such a model to enrich analytical inputs for the conduct of future monetary policy Box I.

The Government of India utilized this medium for selling seeds and fertilizers. Assuming that State Governments implement a similar order of increase in their pay and allowances, CPI inflation could go up to bps above the baseline on account of the direct statistical effect of higher house rents with possible indirect effects emanating from higher demand and increase in inflation expectations.

Rural marketing Rural marketing has become the latest marketing mantra of most FMCG majors. True, rural India is vast with unlimited opportunities, waiting to be tapped by FMCGs.


So it’s not surprising that the Indian FMCG sector is busy putting in place a parallel rural marketing strategy.

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FMCGs is an acronym for Fast Moving Consumer Goods, which are packaged stuffs, other than grocery sold in super markets and retail shops.

The Indian FMCG sector is estimated at US$ 25 billion (Rs.crores) says the FICCI-Technopak report on the FMCG sector. RURAL MARKETING “Rural Marketing is Real Marketing” Coming to the frame work of Rural Marketing, Rural Marketing broadly involves reaching the rural customer, understanding their needs and wants, Namrata Singh, “10% of HLL’s Rural Sales from Project Shakti”, douglasishere.comial, November 24, Kanoi Marketing Planning Services says that the rural market for FMCG is worth $ billion, far ahead of the market for tractors and agri-inputs which is estimated at $10 billion.

Rural India also accounts for sales of $ billion for cars, scooters and bikes and over one billion dollars of durables. RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side, that’s also where a chunk of corporate top line actually comes from.

It’s time to tap the rural .

Project report on rural marketing strategies of fmcg products
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Strategies of Rural Marketing. by Sesha Sai on Prezi