Like beverages, herbal tea can be presented as hot or cold. At the same time, it can help to guide the direction of researching in tea market in China. Furthermore, tea is also segmented based on the production and processing into leaf tea, CTC, and others.
North America and Europe are established markets for iced tea. Shift of consumer preferences from traditional tea to specialty tea is a key factor for the growth of the Asia-Pacific tea market. And then there is Lipton tea with milk. These have been further sub-segmented into countries and regions with relevance to the market.
Drivers and Restraints The rising awareness concerning the health benefits and the growing focus of consumers on leading a healthy lifestyle are some of the vital factors that are estimated to encourage the growth of the market throughout the forecast period.
Regional average price has been considered while breaking down the market into segments in each region. New product development and substantial investment in research and development have been the key strategies for the development of the tea market in Asia-Pacific.
On the basis of product type, iced tea market is segmented as liquid RTD, Concentrate syrup and premix. Herbal tea is also segmented on the basis of packaging like can packaging, carton packs, herbal tea bags, herbal tea paper pouches and loose tea, which covers herbal tea market share and is expected to expand widely in the forthcoming years.
The price for commonly utilized type of tea in each region has been considered, and customized product pricing has not been included. On the basis of flavors, the global green tea market can be categorized into aloe vera, wild berry lemon, cinnamon, jasmin, vanilla, basil, and others.
Much Chinese, especially youngs prefer Lipton tea.
Iced tea is consumed as a refreshing and energizing drink and made with all natural ingredients such as natural tea extract, sweeteners used are sugar or honey, fruit juices and with natural flavour, without artificial flavours, colours and preservatives. Herbal tea can be consumed with sugar or honey, with or without fruit juices for health conscious people and diabetic people.
It provides a decisive view of the tea market by segmenting it based on product, type, and regional demand.
Companies Mentioned in the Report The report covers a detailed competitive outlook that includes market share and company profiles of key players operating in the global market. Loose tea, tea bags, instant tea, and compressed tea involve different and varied packaging techniques.
Demand for tea has been derived by analyzing the global and regional demand for tea.
In terms of revenue contribution, PET packaging covers maximum market share and expected to be dominant during forecast period. Scope of the Study The study covers the drivers and restraints governing the dynamics of the tea market along with their impact on demand during the forecast period.
Overview The green tea market is gaining immense popularity across the globe and is anticipated to witness robust growth throughout the forecast period. And planning to build a tea production base in Huangshan.
Furthermore, the growing awareness regarding the health benefits of consuming green tea and the easy availability are some of the key factors that are expected to encourage the growth of the Asia Pacific green tea market in the next few years.
Various global players are considering the taste and preferences of the consumers in order to influence the demand of the regional consumers.
Herbal tea can be consumed as iced tea too by chilling it with ice cubes in summer season. Green tae has proven health benefits such as, it acts as anti-oxidant, helps in weight reduction and also prevents cancer.
The global tea Market has been segmented into: However, the popularity of coffee is the only challenge that limiting growth of the global tea market.
China has an increasing number of tea drinkers as compared to other alternative beverages. The global tea market has been analyzed based on expected demand. Growing number of tea houses is likely to facilitate the growth of the tea market in this region.
Owing to the dip in the production of black tea, there has been slow growth in India.
Out of these segments, black iced tea market share is more than green iced tea, as black iced tea have strong flavour and taste. But green iced tea market will grow at in forecast period due to increased health concerns and benefits shown by green tea.
Unilever's tea beverages market share worldwide Premium Industry-specific and extensively researched technical data (partially from exclusive partnerships). Lipton yallow label is faceing very few threat of new entrance in the tea market of Pakistan because of limited resoures and huge investment of capital is required to enter in tea market of Pakistan/5(8).
The Asia-Pacific Tea Market is likely to register a CAGR of % during the forecast period, Shift of consumer preferences from traditional tea to specialty tea is a key factor of growth for the market.
Global Tea Market: Overview. This report covers the analysis and forecast of the tea market on a global, regional and country level. The study provides historic data of the years to along with forecast for the period between and based on volume (kilo tons) and value (US$ Mn).Location: State Tower, 90 State Street, SuiteAlbany, As the union made China brand, Lipton in Chinese cities occupies a significant market share.
Lipton tea products are now selling global countries and regions. Whether fame or sales, Lipton are the world’s leading tea brand, more than the second most brand sales of at least one times higher.Market share of tea industry lipton